Air Jordan(s) , or simply Jordans are a brand of shoes produced by Nike originally designed for and endorsed by professional NBA basketball player Michael Jordan. The Air Jordan line is now sold by Jordan Brand, Since its first release in 1984, there have been new designs of the shoe released each year, even after Michael Jordan retired from the NBA.
Collectors classify the Air Jordan line by release year and model: Originals (OG), Retros (shoes that have been recreated for sale to the general public), Retro-pluses (Retro +, Air Jordans that are similar to the Original product, with more up-to-date changes), Player Exclusive (PE, Air Jordans that are exclusive to certain athletes in the realm of sports) and Samples. The Jordan Brand also produces a line of Team shoes, separate from the signature line of Ai.
Air Jordan I
Designed by Peter Moore and released in 1985, the Air Jordan I pair of sneakers was considered a breakthrough in basketball shoe design, although its design was improved upon later with the Nike Dunk. The shoe initially gained a great deal of publicity and interest when the shoe during games because its vibrant black and red color violated the league's uniform rules and when Michael was fined five thousand dollars every time he wore the shoes during a game. Nonetheless, other companies scrambled to emulate the design and introducing knock-off brands of the Air Jordan line. In 1994 the Air Jordan 1 was re-released with dismal success. The retro Jordan 1s were released in 2009.
Air Jordan II
The Air Jordan II model was released after Jordan's second year in the NBA. The Air Jordan II featured high quality Italian leather and its design was inspired from a 19th century Italian woman's boot. The original 2s were produced in Italy. These were the only shoes from the Air Jordan line to not originally be released in a black color placement. Reintroduced in its original color scheme in 2004 (black, white, and red), a new black/silver colorway was released as well as a Carmelo Anthony colorway of white, Carolina Blue, and yellow. It has been rumored that Jordan would release a Varsity Red and White shoe. Though very rare, these do exist. The Air Jordan II shoe was also the first Nike sneaker to not feature the Nike swoosh logo. They were featured briefly in the movie School Daze. The Air Jordan II was actually released during the 87-88 NBA season. This is Jordan's third year in the league, as he wore the Air Jordan I for his first two years. The shoe also has a limited edition, Eminem Jordan Retro 2, which included lyrics on the shoe. There were only 313 pairs sold due to 313 being Detroit's area code.
Air Jordan III
The Air Jordan III was designed by Tinker Hatfield. It was the first Air Jordan to feature a visible air unit on the heel, the new Jumpman logo, an elephant print trim, and tumble leather for a luxury look. The Air Jordan III were also famous for the humorous ads depicting Spike Lee as Mars Blackmon—the character he played in his film 'She's Gotta Have It'. This campaign was known as "Mars and Mike" ad campaign, which still holds the title today as one of Nike's most successful advertisement campaigns. These were the first Jordans to feature the "NIKE AIR" logo on the back, but later replaced by the Jumpman logo, with the words "AIR" underneath it, similar to the Air Jordan VI. These were said to be Michael Jordan's favorite shoes, he wore them during the 1988 Dunk Championship (which he won) and many other historical events in his basketball career. The Air Jordan 3 also is one of the most famous shoes in the Air Jordan lineup. On many polls, the Air Jordan 3 finishes as the greatest sneaker of all time.
The Air Jordan III's had poor sales when first retro'ed in 1994. However when they were re-retro'ed they sold out instantly. A pair of the Air Jordan III model can be sold for over 300 dollars on various sites, one in particular being eBay. The long awaited "Fire Red" Air Jordan III was released in March 2007. The original Air Jordan III had the "NIKE AIR" logo on the back. Nike replaced it with the Jumpman logo on recent Air Jordan models such as the "Black Cats" or the "Pure Moneys."
In 2007, Jordan brand collaborated with director Spike Lee to release a limited pair of Air Jordan III's in a special colorway to resemble the Do The Right Thing movie poster.
2007 also saw the retroed versions of the Air Jordan III's in two monotone colorways, all black and all white, nicknamed the "Black Cats" and the "Pure Moneys" respectively.
2007 also had the "Flips" which moved the elephant print from the trim to the entire shoe and replacing it with white leather, indeed "Flipping" the original design of white leather with elephant print trim.
In 2009 Jordan Brand will be re-retroing the highy sought after Air Jordan 3 in the True Blue colourway. It has been confirmed that they will be an international-only release, meaning the US will not be selling them in stores. The sole and mid-sole in these shoes take part in the inspiration of the Jordan Spiz'ike, inspired by the Mars Blackmon character.
Air Jordan IV
The Air Jordan IV shoe was first released in 1989, designed once again by Tinker Hatfield. It became the first Jordan shoe released on the global market, with some exceptions. The Air Jordan IV cushioning sole and design helped to make the shoe an international bestseller.
Spike Lee, the director/actor who helped in the ad campaign for the Air Jordan III, created the Can/Can't TV commercial. Lee also featured the Air Jordan IV in his movie Do The Right Thing in a scene where the character "Buggin Out" (played by Giancarlo Esposito) angrily confronts a bicyclist who accidentally bumps into him and scuffs his Air Jordan IV shoes. After the confrontation, Buggin Out promptly places his shoe on a fire hydrant and cleans it with a toothbrush.
The shoe was retroed in 1999 in a white/black colorway and a black/cement colorway, and stores were sold out of Air Jordan IV within hours of release. However, when Nike released the first Retro+ of the Air Jordan IV, many fans of the shoe claimed that the company had "destroyed a classic" by removing the nets on the shoe along with making some other subtle changes. One example being "NIKE AIR" logo featured on the back of the shoe being replaced with the Jumpman logo.
In 2006, Nike released several variations of the Air Jordan IV, including "Mars Blackmons" ("Red" IV's with Spike Lee's alter ego on the heel), "Military Blues" , and the $500 "Thunder and Lightning" package. Also released the Mist blue color and all white and all black.
These particular variations of the shoe also takes part in the inspiration of the Air Jordan Spiz'ike (the shoe's side-lace strap)and the Nike Yeezy, a shoe designed by Kanye West.
Air Jordan V
The original Air Jordan V was released in February 1990, again designed by Hatfield. Some elements were the same from the Air Jordan IV, but the Air Jordan V's most distinctive feature is arguably its reflective tongue. There was also another innovation: clear rubber soles. The soles gave the shoe a whole new and unique look, but it yellowed over time when exposed to moisture. To combat this problem, collectors stored the shoes in a cool, dry place with a desiccant at the soles, most commonly silica packs
The Air Jordan V also featured a base top with lace locks, making strapping on the shoe easy. The lacelock feature partly inspired the Air Jordan Spiz'ike. The Air Jordan V model is considered to have the best structure and design to wear during basketball games and sold the most pairs of shoes from the Air Jordan line.
Hatfield is believed to have drawn inspiration for the Air Jordan V from the World War II Mustang fighter plane; which is most notably visible in the shark teeth shapes on the midsole. The Air Jordan V was retroed in 2000 to great demand, including a new colorway featuring Michael Jordan's high school (Laney High) colors. In 2006 several re-retro V's had released including the very popular LS "Grape" V's, the LS "burgundy" V's, the popular "Fire-Red" V's, the "Green Bean" V's, and "Stealth Blue" V's. Along with the latter, a very limited laser design and the black/metallic/fire red colorways were released in early 2007.
In the month of May 2009, Air Jordan confirmed the release of an "DMP II" consisting of two Air Jordan V's. In March, there has been recent picture leaks of this product, which is also referred as "The Raging Bull" Package. The most of the leaked pictures are of the first Jordan V color way which consist of a composition of buttery varsity red suede on the upper. Paired alongside the eye-catching color is black on the midsole, lace area, tongue and a crystal-clean sole and the classic 3M material tongue..The second color way features a 3M material base with black laces and midsole. The retail price was $310.
Air Jordan VI
The Air Jordan VI was released in late 1990 and designed by Tinker Hatfield. Jordan won his first NBA Championship wearing these sneakers. These sneakers were originally designed for the former N enzel Harris, but were later taken off the market due to lack of sales.
In 2000 an Olympic colorway was released with a mixture of white, royal blue, and a hint of red (lacelocks) to symbolize the U.S.A. colors.
In 2008 a second Olympic colorway was released that consisted of an all-white patent leather upper, black tongue, and all of the Olympic rings' colors on the midsole. On the toebox of the shoe is an embroid
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